Hello, I'm Alex.

I'm Chief Data Officer at Choreograph, WPP's data and technology company. I develop data and AI solutions to help some of the world's leading marketers make better predictions and decisions.

I've got MA and M.Phil. degrees from Girton College, Cambridge; and a PG.Dip. in Artificial Intelligence for Business from the Said Business School, Oxford. I wrote my final dissertation on the use of AI methods to reverse information asymmetry in online advertising.

I started my career as a lexicographer but have worked in advertising, mainly in data and analytics roles, since 2009. See my CV for details.

This is a photo of me. A version of this webpage has been around since 2002, in various places; I have a blog (since 2008, occasionally); and you can also find me on LinkedIn.

Email alex@cantab.net / alex.steer@choreograph.com.