I'm Chief Product Officer at Wavemaker UK. I specialise in marketing communications strategy and effectiveness, especially the integration of advanced analytics and technology into the advertising process - including market mix modelling, attribution, experimental design and dynamic media/creative optimisation.

I'm a former WPP Marketing Fellow, and have previously worked at Maxus (which merged with MEC to form Wavemaker), Fabric (now merged into Possible), Kantar Futures, Ogilvy and NPC, and started my career as an editor on the Oxford English Dictionary.

Computing interests: statistical computing and web app development in R, Python, SQL, PHP.

  • Email: /
  • Blog: blog.alexsteer.net
  • Twitter: @alexsteer
  • CV: here (or pdf)
  • Photo: here