Hi, I’m Alex. I’m a data strategist working in the marketing communications industry. That means I help organisations use data to do more effective, creative and powerful marketing.

I’m a strategy director at Fabric, part of WPP, where I design products and processes to help clients make the most of data and analytics – from reporting systems, to measurement frameworks, to digital and social media strategies.

I trained as a dictionary editor and have a background in advertising strategy and research, so I believe in evidence, and I like keeping things clear and simple.

Latest blog post: Revisiting the future of social networks