Hello, I'm Alex.

I make advertising work better, using data.

I'm a marketing analytics, effectiveness and technology specialist. I work as Chief Product Officer at Wavemaker, a WPP agency, building the next generation of data science products and processes for marketing.

I regularly speak and write about marketing effectiveness and the role of analytics in communications. I'm @alexsteer on Twitter, and I blog occasionally.

My main technical interests are in data science for media optimisation, especially the maths of segmentation, media scheduling and targeting; marketing mix modelling; attribution; and meta-analysis of marketing effectiveness data. I use R, SQL, and occasionally Python and PHP.

You can email me at alex.steer@wmglobal.com or alex@cantab.net.