Hello, I'm Alex.
I'm a marketing analytics, effectiveness and technology specialist. I work as Chief Product Officer at Wavemaker, a WPP agency, building the next generation of data science products and processes for marketing.
My main technical interests are in data science for media optimisation, especially the maths of segmentation, media scheduling and targeting; marketing mix modelling; attribution; and meta-analysis of marketing effectiveness data. I use R, SQL, and occasionally Python and PHP.