Alex Steer » About

Hi. I'm Alex, and I work in strategic planning as a Marketing Fellow at WPP. I'm at Ogilvy Cape Town until September 2010, when I move to The Futures Company in New York.

My background's in linguistics and historical bibliography (before going into planning I was an editor on the Oxford English Dictionary), and I worked briefly in charity analytics. Which explains a lot of my interests.

My blog is here. It's about measurement and creativity, and combinations of these in communications and culture. Mostly.

Also here are my CV, a photo, and my current status (in case you're wondering).

I'm @alexsteer on Twitter. I also use Delicious and LinkedIn.

My email address is alex@alexsteer.net.

My very quick point of view on planning is that opinion is no substitute for information, and vice versa.