Alex Steer

Advertising effectiveness, analytics and strategy / about


I'm Chief Strategy Officer at Maxus in the UK. I specialise in integrated communications planning, advanced analytics, and applied marketing technology.

I've been writing here since 2008 about communications effectiveness in theory and practice. For a longer read, have a look at the Maxus Guide to Effectiveness.

I'm a former WPP Marketing Fellow, and have previously worked at Fabric, The Futures Company, Ogilvy & Mather and NPC, and started my career as an editor on the Oxford English Dictionary.

My CV's here. I'm on LinkedIn and I'm @alexsteer on Twitter.

Email: alex.steer [at]