Nobody’s guide to linguistic marketing

I’m looking at the moment for research into the application of linguistics to marketing. Compared to the work on applying neuroscience to marketing (known, imaginatively, as neuromarketing), there doesn’t seem to be much. If you’ve seen any, please let me know.

One I have turned up is:

Zhang, Shi, Bernd H. Schmitt, and Hillary Haley (2003), ‘Language and Culture: Linguistic Effects on Consumer Behavior in International Marketing Research,’ pp. 228-242 in Handbook of Research in International Marketing, ed. S. C. Jain (Edward Elgar Publishing).

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