Online giving sites: why cheaper isn’t always better
October 12th, 2009 | Tags: measurement | 1 CommentUpdate: Third Sector reports that Help for Heroes has not stopped recommending Justgiving as the Times article suggests. It is, apparently, trying to keep its donors better informed about the funding models used by different online giving sites.
Just a brief post in response to this piece in the Times, which gets it right then gets it wrong about online donation websites.
It starts off by covering the decision by Help for Heroes to stop using Justgiving.com as its online fundraising site of choice. This is because Justgiving is a commercial organisation, not a charity, and takes a 5% commission on donations (taken out of Gift Aid where possible), which it uses to generate profits.