I design data and AI systems for brands, so they work better for people.
I'm Chief Data Officer at WPP Data and Technology Solutions. My background is in strategy, data, analytics and technology.
I've got MA and M.Phil. degrees from Girton College, Cambridge; and a PG.Dip. in Artificial Intelligence for Business from the Saïd Business School, Oxford. I wrote my final dissertation on the use of AI methods to create information advantage for advertisers, which is now the focus of a lot of my day-to-day work.
I started my career as a lexicographer on the OED before moving into the advertising industry. See my CV for details.
This is a photo of me. A version of this webpage has been around since 2002, in various places; I have a blog (since 2008, occasionally); and you can also find me on LinkedIn.
