I design data and AI systems for brands, so they work better for people.
I'm Chief Data Officer at WPP Data and Technology Solutions. My background is in strategy, data, analytics and technology. I started my career as a lexicographer on the OED before moving into the advertising industry.
I've got MA and M.Phil. degrees from Girton College, Cambridge; and a PG.Dip. in Artificial Intelligence for Business from the Saïd Business School, Oxford. I wrote my final dissertation on information asymmetry in digital advertising markets.